Insights into global Trends

What are the Food and Beverage Trends this year?

In the year 2024 the trends towards indulgence, health and sustainability continue to merge, and mental well-being is increasingly coming into focus.
These megatrends influence consumers not only in their lifestyle but also in their eating and drinking habits. We have updated and summarized the most important trends for 2024 for you:

• Beverages with the colour of the year "Peach Fuzz"
• The top trends & subtrends like
  
  • Maximize my value
  • Hack my health
  • Sustainability is key
  • AI appetite
• Soft drink trends
• Alcoholic beverages trends
• Flavour trends