Natural Flavour Solutions
(FTNF)

FTNF Flavours

FTNF (From The Named Fruit) flavours are fruit essences that consist exclusively of components derived from the named fruit. The aroma is not added, but captured and preserved during juice concentrate production - staying as close as possible to the character of the original fruit. This makes FTNF one of the most authentic and clean-label-compatible flavouring categories available.

Production of Fruit Essences

During juice concentration, fruits are gently processed and heated. As water evaporates, volatile aroma compounds are released at the same time. These aroma-rich vapours are captured, condensed and collected in a dedicated process, resulting in so-called water phases.

In a technically demanding step, these water phases are further concentrated — in some cases up to 5,000-fold — to retain as many delicate aroma compounds as possible while reducing excess water. The result is a highly concentrated essence that reflects the genuine aroma profile of the named fruit.

The sensory and regulatory value of FTNF

Fruit essences from Austria Juice:

• Consist exclusively of components derived from the named fruit or source

• Deliver genuine fruit aroma profiles

• Are a key element of natural X (95/5) flavour concepts

• Support clean-label and organic-oriented formulations

They are used for re-aromatisation (add-back) of juice concentrates and as flavouring components in beverages and foods where authenticity matters.

Premium Fruit Essences

Premium fruit essences are FTNF essences refined with advanced processing and flavour technologies — enabling a higher level of control over flavour intensity, freshness and profile balance, while staying fully true to the named fruit.
Rather than offering a fixed essence profile, premium FTNF flavours are developed as sensory-optimised building blocks, tailored to the desired taste direction and the final product concept. This allows us to:

• Deliver more clearly defined and elegant fruit profiles

• Enhance freshness, ripeness or depth depending on the target application

• Reduce dependency on harvest variability and ensure consistent performance year-round

• Adapt aroma performance precisely to specific product matrices

Premium fruit essences are particularly relevant for premium juices and juice-based beverages, near-water drinks with a strong focus on fruit taste, and products positioned around naturality, transparency and quality.

Reasons for FTNF from Austria Juice

Our FTNF competence is rooted in direct access to fruit raw materials through in-house juice concentrate production. This integrated setup provides full control over the entire value chain - from harvest timing and varietal selection to aroma capture, concentration and final blending.

Raw materials are processed at optimal ripeness for maximum aroma intensity and a naturally balanced profile. Different aroma profiles within the same fruit type can be developed, reflecting natural variation, regional preferences or specific application requirements. This makes fruit essences a strategic sensory component — not just an ingredient.

Beyond FTNF: a broad portfolio of natural flavour solutions