Growing body awareness, the demand for low-calorie drinks and simple ingredient lists, and the openness of the consumer to new tastes shape the landscape of our Water Plus products.

Increased mobility and stress in everyday life nourish the desire for products that contain all the substances your body needs to feel healthy, fit, well and efficient. Well-balanced diets, regular physical activity and critical approaches to food are becoming more and more the things consumers value.

Tea and coffee drinks are very much in fashion. The category has undergone a lively transformation in recent years. Away from the tea party image to a young trend product.

Expand your portfolio and tap into new customer groups. From traditional ciders that are still in high demand to exciting combinations of exotic fruits, spices, and herbs that represent a fusion of unique tastes.

Consumers are looking for variety and alternatives to conventional beers. Innovative beer based mixed drinks provide much needed invigoration to the global beer market.