Born in Austria.
At Home Worldwide.
Austria Juice is one of the most important producers of high-quality food & beverage ingredients and develops customised beverage concepts — in close cooperation with the customer.
Only Our Experience Doesn’t Grow On Trees
At present Austria Juice employs approximately 1,000 highly qualified staff, who have committed themselves to
The comprehensive product portfolio consists of innovative beverage compounds, flavours and fruit juice concentrates, as well as all-in-one fruit wine and cider applications.
The company is a joint venture between AGRANA Beteiligungs-AG and RWA Raiffeisen Ware Austria AG. As the foremost fruit juice manufacturer in Europe, we’re located in Kroellendorf (Lower Austria) and have 14 production sites worldwide.
Our Market Knowledge
Proficiency in the beverage industry
Thanks to our decades of experience in fruit processing and our extensive know-how in the field of product development, we can help you realise tailor-made product solutions, individually designed to your requirements.
The profound expertise of a highly qualified team of international product developers and
Our specialists in the field of market research and product management support you in the creation of a new and innovative product idea. Through intensive market research, regular trend screenings on a global scale and comprehensive competitive analyses, we provide the necessary knowledge to present your final product perfectly on a highly dynamic market.
Our Company History
AUSTRIA JUICE can look back on more than 80 years of history that made it the global company it is today. Everything began in 1936 in a place called Kroellendorf in Lower Austria, with the production of brandy and fruit wine and the trade of dessert fruit from the Mostviertel Region.
Today, the corporate headquarters of the group remains in this humble hometown so that it can continue to develop expert knowledge in the most important business areas: beverage compounds, flavours, and fruit juice concentrates.
In 1983, the company begins aseptic filling of fruit juice containers, enabling the manufacture and bottling of completely sterile, germ-free products.
Today, Austria Juice remains a leader and specialist in aseptic manufacturing.
The name of the company changes to Ybbstaler Fruit Austria GmbH and another plant in Poland is acquired. The Ybbstaler Group is now present in more than 40 countries worldwide.
In the same year, the construction of a state-of-the-art innovation center in Kroellendorf takes place.
Ybbstaler and AGRANA Juice merge to become "Ybbstaler AGRANA Juice GmbH" one of the most important manufacturers of high-quality food & beverage ingredients for the food and beverage industry on an international scale. The merger of these two companies enables not only the expansion of the corporate network by adding production sites, but also the fusion of important scientific expertise within the beverage industry.
The newly-christened company group founds a competence center for "fruit wines and ciders" in Bingen am Rhein in Germany, thus continuing to prove itself as a global leader in this area.
In autumn of the same year, a new global brand called "Austria Juice" is launched.
In May 2017, the modernisation of the technology center at the headquarters in Kroellendorf is completed. The updated infrastructure enables Austria Juice to continue its strong growth in the flavour and beverage compounds sector. The international team of product developers and flavourists now has access to an inspiring work environment with state-of-the-art technologies.
Austria Juice acquires the Hungarian apple juice concentrate producer Brix Trade Kft., thus expanding its market presence in Hungary.
DI Franz Ennser
- Quality Management
- Human Resources
- Legal Affairs
- Risk Management
Kai Oliver Antonius, MBA
Added Value Business
- Sales Added Value Business
- R&D and NPD
- New Business Development
- Food Technology
- Marketing & Communications
MMag. Wilhelm Schratz, MA
- Sales Fruit Juice Concentrates & NFC
- Logistics & Transports
- Sales Back Office
Code of Conduct
Our AUSTRIA JUICE Code of Conduct is applied across our international locations and summarises the basic rules of our coexistence, both for internal cooperation and for our behavior towards stakeholders. We also expect our suppliers and business partners to comply with these social standards in order to form the best relationships.
We’re proud to serve a wide range of needs and markets in the beverage industry. What can we do for you?
Discover our wide range of high-quality products for any organisation in the food and beverage industry.