Born in Austria.
At Home Worldwide.

In 1936 the company "Ybbstaler Obstverwertung" is founded. At first, the company produces brandy and fruit wine and trades in dessert fruits from the surrounding region.

This year, the production of the “YO” fruit juice starts, which is a well-known brand throughout Austria.

In 1957, the production of fruit juice concentrates and fruit-based flavours for the beverage industry begins. In the following years, the company strengthens its market presence in other countries and expands into a truly international company.

In 1983, the company begins aseptic filling of fruit juice containers, enabling the manufacture and bottling of completely sterile, germ-free products.

Today, Austria Juice remains a leader and specialist in aseptic manufacturing.

In 1994, the German Eckes Group becomes a 50% shareholder of Ybbstaler and concludes a license agreement with the company for distribution of the brand “Hohes C”.

Ybbstaler and AGRANA Juice merge to become "Ybbstaler AGRANA Juice GmbH" one of the most important manufacturers of high-quality food & beverage ingredients for the food and beverage industry on an international scale. The merger of these two companies enables not only the expansion of the corporate network by adding production sites, but also the fusion of important scientific expertise within the beverage industry.

The newly-christened company group founds a competence center for "fruit wines and ciders" in Bingen am Rhein in Germany, thus continuing to prove itself as a global leader in this area.

In autumn of the same year, a new global brand called "Austria Juice" is launched.

In May 2017, the modernisation of the technology center at the headquarters in Kroellendorf is completed. The updated infrastructure enables Austria Juice to continue its strong growth in the flavour and beverage compounds sector. The international team of product developers and flavourists now has access to an inspiring work environment with state-of-the-art technologies.

Austria Juice acquires the Hungarian apple juice concentrate producer Brix Trade Kft., thus expanding its market presence in Hungary.

Today, Austria Juice is one of the most important global players in the food and beverage sector with 15 production plants and around 1,000 employees worldwide. In close cooperation with each customer, Austria Juice develops customised beverage and flavour concepts that capitalise on the latest trends and score points through passion and quality.