REtaste

Successful sugar reduction is not only about formulation. It is also about perception. Even when sweetness levels are technically adjusted, consumers ultimately judge a product by the taste experience it delivers.

REtaste focuses on the sensory side of sugar reduction. By using Flavours with Modifying Properties (FMPs), sweetness perception can be enhanced without adding additional sugar. These flavour-based solutions interact with the overall sensory profile of a product to create a sweeter, fuller and more balanced taste experience.

Beyond sweetness enhancement, REtaste can help improve flavour harmony by reducing unwanted off-notes and supporting a more rounded sensory profile. This is particularly valuable in reduced-sugar concepts, where traditional sugar removal often affects the overall taste balance and consumer acceptance.

Because sweetness perception is highly product-specific, REtaste solutions can be adapted to individual formulations and target profiles. Whether the goal is to support moderate sugar reduction or maximize sugar savings, flavour modulation can be an important step in creating products that continue to meet consumer expectations.

Key Benefits

• Enhances perceived sweetness
• Supports further sugar reduction
• Improves flavour balance and roundness
• Helps compensate for taste losses caused by sugar reduction
• Can be labelled as “natural flavouring” or “flavouring”