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Global Food and Beverage Trends 2021


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In our opinion the food & beverage industry will be shaped by four megatrends in the coming year:

  • Active Nutrition
  • Taste Experience
  • Mindful Consumption
  • Premium by Nature

In addition, the megatrends are influenced by the Pantone colors of the year - yellow and gray.

We have dealt extensively with the trends 2021 and have prepared some documents for you.

To get a rough overview of the megatrends and sub-trends in 2021, we have created this video for you:

In addition, we have summarized the most important key facts of the megatrends in our trend folder. You can easily download it here.

Finally, our whitepaper shows the individual trends in detail and how they influence the food and beverage market. Discover the trends in our whitepaper now.
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Julia GuglerAuthor


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