At the beginning of the new decade, a timeless color is the focus of global designers and product manufacturers: Classic Blue radiates consistency, reliability and confidence.
Every year, after extensive trend research, the experts at PANTONE Color Institute choose the color of the year that will determine the color worlds of designers, artists and marketers over the next twelve months.
While the Pantone Color of the Year 2019 “Living Coral” primarily expressed freshness, dynamism and youthfulness, Classic Blue in 2020 will stand out with its simple elegance in its effect through calm, sovereignty and durability. "It is our longing for a reliable and secure basis on which we can build on the threshold of a new era", sum up the Pantone experts. Undoubtedly the dark blue, which is reminiscent of the evening sky, also stimulates reflection. But it also appeals to deep feelings and conveys reliability.
Blue gives hope and strengthens trust
"Today´s time demands trust and hope," says Leatrice Eisemann, Executive Director of the Pantone Color Institute."The classic blue shade PANTONE 19-4052 Classic Blue, characterized by consistency and reliability, exudes exactly this confidence - it anchors us to the present moment. PANTONE 19-4052 Classic Blue, which stands for the endless expanse of the evening sky, calls for broadening our horizons, grasping clearer thoughts, taking new perspectives, communicating freely and impartially.”
Persistence at the beginning of a new era
Classic Blue has a balancing and harmonizing effect, especially at a time when technological improvement is progressing rapidly and the world of work is turning faster and faster. You could also say: Classic Blue meets sky and ocean!
Already in 1999 a shade of blue was chosen as the first "Color of the Year": the Cerulean shade should also encourage people to arrive and be present at the end of the millennium. Today, 20 years later, we are at the beginning of a new decade and Classic Blue, based on the night, sky lets us ask the question: "What will the future bring tomorrow if we go to bed in the evening?" Inspired by this the tea manufacturer TEALEAVES created a Pantone Color of the Year 2020 Teablend in Classic Blue.
AUSTRIA JUICE has brought Classic Blue to life with taste experiences: The Austria Juice taste researchers have created Blueberry and other flavors for the Pantone Color of the Year 2020-Classic Blue.
Social media demands colors
In times of social media, the colors of drinks are becoming more and more important. Drinks should not only taste good, they should also be "instagrammable". According to Mintel, 43 percent of US social media users and 58 percent of UK social media users say they share food experiences with their followers. In China, 47 percent of Internet users say they use special networks for food and cooking.
The color Classic Blue will be an extravagant eye-catcher, especially in drinks.
CONCLUSION:
For 20 years, the experts at the PANTONE Color Institute have chosen the color of the year based on their extensive trend research - in 2020 it will be 19-4052 Classic Blue. The color stands for consistency, sovereignty and confidence and, especially at the beginning of the new decade, fulfils people's longing for peace and security. Classic Blue will be expressed on the beverage market mainly through blueberry flavours.
Sources:
https://store.pantone.com/de/de/color-of-the-year-2020
https://hypebeast.com/2019/12/tealeaves-pantone-classic-blue-color-year-tea
2018: The year of Ultra Violet ”, Patty Johnson, Mintel 2018
Cornelia KerschbaumerAuthor
Director of Marketing & Communication
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