The following EU regulations have been drafted for end consumers as well as for restaurants, hospitals, schools, canteens, and similar food service establishments. They are the legal basis for the manufacture and labelling of Clean Label Products:
Transparency and good information are the keys to a successful Clean Label Product!
The desire for healthy, natural, and tasty food stems from diet-related illnesses, food scandals, and heightened consumer awareness of what they eat every day. This is where Clean Label starts. Advertising must be in accordance with all laws and must not be misleading.