The call for regional food and raw materials is getting louder. Which advantages it brings to produce regionally and sustainably - and how AUSTRIA JUICE scores with regionality.
Regional products are the better ones: they save costs through short transport routes, can be delivered fresher and protect the Co2 emissions. According to surveys by Euromonitor International, the market for organic foods and beverages in developing countries grew by 36 percent between 2011 and 2016. The major trends of mindfulness and clean eating have taken the beverage industry to the next level, lifting the high demand for health and wellbeing products to an even higher level.
For AUSTRIA JUICE, regionality has been a cornerstone of the value chain right from the start. Each of the 15 plants worldwide is located in close proximity to the raw material production areas, and through production in various countries, AUSTRIA JUICE can supply its customers on a regional basis.
Regionality and organic as a sales argument
Sustainability is also a significant sales argument for the end consumer: According to Mintel, 53 percent of US consumers already say they prefer to use products from greener companies. Twenty-four percent of Spanish consumers consider the environmental impact of buying a product. 65 percent of respondents in the UK would try to live up to higher ethical standards than a year ago.able sales strategy, the global market research institute offers the following three recommendations for industry and producers:
1. Selling sustainability: Commit to sustainable production, because consumers have realized how important it is to the environment.
2. Preserve resources: Improve the environmental compatibility of juice by producing resource-friendly.
3. Clarity through certifications: Commit to certification schemes to prevent allegations of "green washing" by skeptical consumers.
The brand "Organic": trust and quality
Certification for sustainability, but also the label "Organic" are useful to strengthen transparency and trust. The Organic brand has become very well established in Europe. It is believable and consumers know what to buy with a product bearing the organic label. Accordingly, the demand for organic products is constantly increasing.
AUSTRIA JUICE: seven out of 15 plants are certified organic
Owing to strong demand, AUSTRIA JUICE has doubled the supply of organic products in the last two years: For example, 7 of the 15 plants worldwide - just under half – are already certified organic. These plants are located in Austria, Poland, Hungary, Germany and the Ukraine. For the apple, blackcurrant, strawberry, sour cherry, aronia and elderberry varieties, the company offers a rich organic portfolio in line with market demand.
Regionality and organic production are not only essential for the ethical responsibility of companies. Customers and consumers are increasingly calling for transparency and sustainability. AUSTRIA JUICE operates 15 plants worldwide, each of which is located near the growing areas. Seven of these plants are already certified organic.
Source: Lightspeed/Mintel 2019 in „Sustain juice sales through sustainability“, Julia Buche, November 2018
Source: Euromonitor International, Passport – Certified organic: Opportunities in Food and Beverages“, July 2017