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Natural flavourings at a glance


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Flavourings ensure the perfect taste profile of a product! And after all, this is a decisive factor that determines the taste perception and thus also the popularity of a drink. Which types of flavourings can be differentiated? Learn more about the different types and the declaration of natural flavourings in food and beverage products.woman_tasting_beverage_klein_iStock-1317293483

In the food and beverage industry, everything revolves around good taste: experts are constantly collection new data and conducting analyses of which flavours are currently popular and thus also profitable. The individual composition of the recipe is ultimately the aspect that makes the product distinctive and that decides mostly whether a beverage becomes a consumer favourite - or not.
But what are the different types of flavourings?
Basically, we distinguish between
  • non-natural (=synthetic) flavourings and .
  • natural flavourings

The flavouring components make the difference here.

If a product contains non-natural flavouring substances, it must be declared as "flavouring". If, on the other hand, only natural flavouring substances or / and flavouring preparations are contained, then the finished flavouring counts to the natural flavourings.

Flavouring substances are chemically defined substances with taste-giving properties (flavouring properties) that are used to produce flavourings. These can be produced either naturally - i.e. from vegetable, animal or microbiological origin - or synthetically.

As consumers today increasingly study the ingredient lists of the products that potentially end up in their shopping trolley, it is advisable to rely on natural flavourings in the production of beverages. After all, sustainability, clean label, transparency and naturalness are the top criteria that a product is considered to be good.

Natural flavourings: the different types

The basis are those composition flavours that are labelled as "natural flavourings". The only special requirement for this flavouring type is the use of exclusively natural flavouring raw materials - for example, natural flavouring substances or likewise (natural) flavour preparations in the flavouring part.

The type "natural X-flavouring with other natural flavourings" (WONF for short), on the other hand, is characterised by the fact that one of the raw materials of the composition flavouring is easily recognisable in the sensory profile. This would be, for example, a "natural passion fruit flavouring with other natural flavourings" - it contains only natural flavouring components, tastes clearly of passion fruit and at least a part in it comes from the named source - i.e. the passion fruit itself.

We speak of a "natural X flavouring" (NX for short) - such as a "natural raspberry flavouring" or "natural green tea flavouring" - if at least 95 percent of the flavouring components of a composition flavouring is obtained from the named source. The reference to a specific source material in the case of a "natural X flavouring" - e.g. in the case of "natural strawberry flavouring" - thus presupposes that at least 95 percent by weight of the flavouring part has been obtained from the strawberry. This predominant part must also be clearly sensorial recognisable and taste-determining. Of the remaining flavouring components, a maximum of five per cent may come from a natural source material other than the one mentioned in order to standardise or characterise the desired taste profile.


Flavouring preparations (FTNF)

Flavouring preparations are also referred to the "natural X-flavouring" type. These types of natural flavourings consist exclusively, i.e. 100%, of the named source. Therefore, they can also be listed as "X-extract" in the ingredient list or used for the re-flavouring of juice concentrates (usually named as add-back).

They are often described as FTNF (from the named fruit), FTNS (from the named source) or FTNJ (from the named juice), as they come from the named fruit, source or juice.

As the name suggests, flavouring preparations are obtained by means of the extraction process. This means that flavouring components that are characteristic for the flavour of the raw material are extracted from the basic ingredient, either in a physical, enzymatic or microbiological process.

Those flavouring preparations that are obtained, for example, during the production of juice concentrates - e.g. apple juice concentrate - are also called “water phases”. In this process, the water phase produced by distillation is collected in a sophisticated process and gently concentrated up to 5,000 times. AUSTRIA JUICE's water phases can also be used for the re-aromatisation of the respective fruit juice concentrates as well as for the flavouring of other foods and beverages to achieve the genuine 100 % taste profile of the named fruits, such as apples, pears or berries.

Compounded flavourings to round off flavours

Compounded flavourings are used to create a harmonious mixture of taste impressions, which allows drinks - even those without or with a low juice content - but also other foods of any kind to be flavoured in an appealing way.

It is also possible to use the flavouring to round off or enhance the sensory characteristics of the product or to emphasise individual notes in order to create a tailor-made taste profile.

The AUSTRIA JUICE range of compounded flavours includes domestic and exotic fruit notes, spicy and alcoholic notes as well as classic notes and blends - such as elderflower, woodruff, cider, cola-orange, peach-iced tea, raspberry-yoghurt.
Whitepaper Flavours
New regulation for organic products since 2022

On 1st January 2022, the new EU organic regulation 2018/848 has come into force. Now only "organic-suitable" conventional flavourings or organic certified flavourings - so-called "organic flavourings" - may be used in organic products. The latter are regulated for the first time in the new regulation regarding the legal requirements.

AUSTRIA JUICE has dealt with this topic intensively and can also offer you suitable products for this kind of segment.
The "natural flavourings" and "natural X-flavourings with other natural flavourings" that were still permitted with the old regulation are therefore now no longer permitted after the expiry of a certain sell-off period. These are therefore those flavourings that have only natural flavouring ingredients but do not contain at least 95% of the source X that gives them their name.

This means that all final products with natural flavourings had to be recomposed if they wanted to keep their "Organic" label.

In principle, very strict regulations apply in the EU to products that are certified and labelled as "organic". For example, organic products must be grown with a strictly limited use of artificial fertilisers, herbicides, and pesticides. The use of genetically modified organisms and engineered nanomaterials is also prohibited in organic products.

In addition, the final products must be inspected by an organic certification body, with the additional rule that at least 95 percent of the agricultural ingredients must be organic. Only up to five percent of the agricultural ingredients may come from approved sources that are not organic.

Previously, natural flavourings were treated separately in this regard: They were always excluded from the 95/5 rule. Since 1st January 2022, however, they count as ingredients of agricultural origin. This means that they must now be considered in the calculation to proof whether an organic product consists predominantly of agricultural ingredients.


This is particularly relevant for products that consist of few ingredients - such as near water without added sugar and thus without relevant amounts of other (possible) agricultural ingredients. In this case, it is usually necessary to use an organic certified flavouring in order to achieve the minimum of 95% organic agricultural ingredients.

AUSTRIA JUICE has developed new product concepts in accordance with the EU Organic Regulation and supports beverage producers in adapting organic beverage formulations.


Natural flavourings give products the perfect taste profile that makes them distinctive and has the potential to make a product a consumer favourite. Only natural flavouring ingredients are used in their production. Depending on whether a source material of the natural flavouring is then clearly recognisable in the sensory profile and depending on how high the proportion of this in the flavouring component is, a distinction is made in turn between NX and WONF.

With the new EU organic regulation, valid since 2022, only "natural X-flavourings" of the natural flavourings are allowed. These can either be conventional and "suitable for organic" or certified organic.

This means that final products with natural flavours had to be recomposed if they wanted to keep their "organic" label. AUTRIA JUICE can support you in finding the perfect flavour profile for your product by creating tailor-made flavourings for the beverage and food industry. The selection ranges from non-natural and natural flavourings of all kinds to a large portfolio of "organic-approved" natural X-flavourings as well as organic certified flavourings and flavouring preparations. Learn more about the company and get an overview of our current flavour portfolio here.

whitepaper flavours

The flavours portfolio at AUSTRIA JUICE is steadily growing and for a successful international distribution, we partnership with distributors as strategic partners. AUSTRIA JUICE distributors worldwide are an integral part of our efficient supply chain. If you would be interested in becoming a distribution partner for our flavours portfolio, kindly contact us. We are happy to discuss the business opportunities with you!


Petra EhebrusterAuthor

Product Data & Food Law


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