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Pantone Color 2024 Peach Fuzz: softness and warmth


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The Pantone Color of the Year - Pantone's annual colour selection - is an expression of what moves, inspires and connects us. Every year, the current choice influences various industries worldwide. This year, the experts decided on PANTONE 13-1023 Peach Fuzz after a detailed trend analysis: The soft peach colour stands for caring, belonging and shared moments. The annually selected, trendy colour serves as a source of inspiration for a wide range of industries. The food and beverage industry can also use the colour to develop new and exciting creations in line with current trends. We show you how you can use the Pantone Colour of the Year 2024 "Peach Fuzz" in drinks.

Soft and flattering, "Peach Fuzz" replaces the bright "Viva Magenta" from the previous year as Pantone Color of the Year 2024. While Viva Magenta represented strength and determination after the crisis years, Peach Fuzz stands for our desire to take care of ourselves and others, according to Pantone. The "all-encompassing aura of this velvety, soft peach colour" should "do our mind, body and soul good".

Peach Fuzz 13-1023 is a soft peach colour that subtly conveys sensuality. It symbolises kindness, tenderness and the importance of community and cooperation. This warm and pleasant colour expresses our desire for togetherness and the desire for peace and security. Peach Fuzz moves between pink and orange and creates an atmosphere of security and care.

"In developing a shade that reflects our inherent longing for closeness and connection, we opted for a colour that radiates warmth and modern elegance. This shade radiates compassion, is like a tangible embrace and effortlessly bridges the gap between youthfulness and timelessness," comments Leatrice Eiseman, Executive Director, Pantone Color Institute™, on the newly selected shade.
Source: https://www.pantone.com/eu/en/color-of-the-year/2024

Pantone Colour of the Year: focus on peach drinks 2024

The Pantone Color of the Year is also very important in the food and beverage industry. Manufacturers can use this colour to adapt products and packaging to meet current trends. Peach Fuzz can be used in the form of the peach fruit in various beverage categories such as juices, lemonades, soft drinks, cocktails or as a peach flavouring.


AUSTRIA JUICE offers a wide range of products with which Peach Fuzz sets the tone in beverage creation. Here is just a small selection:

- Peach flavoured soft drinks
- Peach-flavoured drinks in organic quality
- Classic peach iced tea, also available in a reduced-sugar version
- Peach-flavoured syrups or juice drinks in combination with other fruits, such as the delicious peach-raspberry syrup
- Hard Seltzer Peach, for all those who appreciate a light alcoholic flavour

AUSTRIA JUICE also has various peach flavours in its portfolio and can use these in a targeted manner depending on customer and taste requirements.

Colours such as the soft orange-pink tone can also influence the perception of taste and quality. The experts in product development can develop innovative beverage concepts tailored to customer requirements, using fruit juice concentrates, peach flavouring or specific other ingredients to match either the taste or the colour of the trendy shade. An appealing colour design in a peach shade can lead to a drink being perceived as trendy and tasty. In addition to the beverage composition itself, Peach Fuzz can also lead the way in packaging design. Not only for juices or alcoholic beverages, but also for food or in the cosmetics and interior design sectors.

Pantone Color of the Year: A colour that shapes the world

The Pantone Color of the Year is more than just a selection from the endless colour spectrum. It is a cultural reflection, an indicator of trends and a creative stimulus for various industries around the world. Each year, experts from Pantone, the leading colour systems company, select a unique colour that represents the zeitgeist and global trends of the coming year and is increasingly found in all industries that year - be it advertising and design, multimedia, fashion, interior design or the food and beverage industry. The current colour selection therefore serves as a creative stimulus for designers, artists and industry experts to develop products that reflect the current zeitgeist. "Peach Fuzz" as Pantone Colour of the Year 2024 will therefore serve as a guiding star for the visual design of products, packaging, advertising campaigns and much more this year. It therefore influences aesthetic perception and the design process in numerous industries.


The selection of the Pantone Colour of the Year is the result of a thorough analysis process. Pantone carefully observes colour trends in various fields, including art, fashion, design, travel and technology. The company also takes social, cultural and political influences into account. The selected colour should reflect current global developments and capture the spirit of the times.

Past colours of the year

The Pantone Color of the Year has included a variety of colours over the years. After the vibrant "Viva Magenta" in 2023, the purple-coloured "Very Peri" stood for dynamism and transformation in 2022. The year 2021 was characterised by "Ultimate Gray" and "Illuminating Yellow", while "Classic Blue" was the colour of the year 2020 and the blueberry was accompanied as the fruit of year. Each colour selection reflects the respective challenges, changes and trends that were shaping the world at that time.


"Peach Fuzz" (PANTONE 13-1023) was chosen as the Pantone Colour of the Year 2024 and stands for security and warmth. The soft peach colour creates an atmosphere of kindness and tenderness, emphasising community and belonging. In the food and beverage industry, "Peach Fuzz" can be used in a wide variety of ways. AUSTRIA JUICE offers a variety of products, including peach-flavoured soft drinks and juices, classic peach iced tea, and peach-flavoured hard seltzer. These products make it possible to use the Pantone colour tone in beverages and to design not only the composition with the peach fruit itself or the peach flavour, but also the packaging with the warm peach colour. "Peach Fuzz" is not just a colour, but a symbol of security and a response to the need for connection and community after the crisis years.

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Julia WurzerAuthor

Marketing Manager


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