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Pantone Color "Very Peri" provides berry-filled moments


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Every year, the world eagerly awaits the announcement of the new Pantone Color of the Year. This year it has gone to a purple shade: “Very Peri.” This will see us through the next twelve months across all sectors as an on-trend colour – and with good cause: find out how the purple colour inspires the creation of trendy drinks and flavours. 

Purple has always been the colour of transformation. And when, if not now, is it more current than ever? Two years of the pandemic have changed our lives and daily routine forever. We spend much more time at home, and it is not only through remote working that the digital and physical worlds are increasingly merging. Many people have also experienced an inner transformation. Personal values have shifted, with more and more people turning their focus inwards and health is also more important for many of us.

Very Peri, Color of the Year 2022: Creative, dynamic and transformative

So, it is all the more logical that Pantone Color of the Year 2022 has been awarded to a purple shade, replacing the top colour for 2021, the “Pantone Ultimate Gray.” “PANTONE 17-3938 Very Peri offers all the qualities of blue shades, while having a violet red undertone, showing us a sprightly, joyous attitude and dynamic presence that encourages courageous creativity and imaginative expression,” says Leatrice Eiseman, Executive Director of the Pantone Color Institute.

When it comes to creating drinks, purple offers a variety of possibilities. First and foremost, it will encourage people to taste flavours with lavender and different berries, but also definitely some exotic flavours. The new PANTONE Color of the Year 2022 will specifically bring exciting tastes into focus, which will be used as natural flavourings or as juice concentrates in beverages and foods. AUSTRIA JUICE uses the trendy colour as inspiration for flavour creations, as shown as follows:

Lavender blossom for “Very Peri” drinks

The purple, fragrant lavender is used in a variety of formulations when it comes to treatments for relaxation and stress relief. As a flowering plant, lavender adds a floral and slightly sweet flavour to dishes and drinks. It also enhances salads and dressings, baked goods and desserts. Lavender is popular; in the past five years, lavender products have grown by 138 per cent worldwide. Europe is the key region for this growth, accounting for 56 per cent of all new lavender-flavoured products. This trend is set to increase with the Colour of the Year “Very Peri”!
AUSTRIA JUICE is matching this trend by offering natural lavender extracts and flavourings  with an authentic lavender taste for trendy beverage creations.


Acai berries right on trend in the Color of the Year

Acai berries are small, dark purple fruits whose properties have made them popular in the wellness world. Also popular is the acai bowl – which is a Brazilian dish consisting of frozen, mixed acai berries. Acai berries are also made into juices, powders and concentrated supplements. The purple berries can help maintain normal blood sugar levels with their content of antioxidants.

Blackberries and elderberries

Elderberries, with their sweet and tart flavour, or blackberries, with their sweet and sour flavour, are both known for their intense purple colour and, when used as a juice concentrate, can add purple colour to drinks.

Black carrot juice concentrate makes “Very Peri” possible

As a juice concentrate, the black carrot provides an exciting purple colouring that does justice to drinks of the colour Very Peri. AUSTRIA JUICE produces high-quality black carrot juice concentrate, which is used as a colouring foodstuff in beverages due to its round taste profile and dark colour. Carrot juice concentrate also generally goes particularly well with other fruits and vegetables – whether as 100 % vegetable juice, as an ingredient in fruit and vegetable blends or for colouring in trendy drinks.  


The Pantone Color of the Year 2022 “Very Peri” is a shade of purple representing sweeping changes in many areas of our lives as a result of the Covid-19 pandemic. In the food and beverage industry, purple serves as inspiration for beverages containing lavender, blackberries, acai or elderberries. When used as a juice concentrate, black carrot has particular potential as a colouring foodstuff giving drinks a tantalising purple colour.

 Source: https://www.healthline.com/nutrition/purple-foods


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