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Review trade fairs 2019


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AUSTRIA JUICE once again presented itself successfully as a full-service partner at the world‘s leading food and beverage fairs and industry-specific congresses. With a variety of beverage solutions and a wide range of flavours, AUSTRIA JUICE showed inspiring and interesting product concepts that correspond to the current trends, “Stay in Balance”, “The Value of the Simple”, “Composed for & by Me” and “Care for Future”. These trends were also visible at the AUSTRIA JUICE booth, where visitors could taste unique beverage innovations - developed by AUSTRIA JUICE. The focus was on low-calorie protein drinks under the motto „Protein 2 Drink“ and the clean label product „Simply Premium“ with high-quality but simple ingredients.


At the 100th anniversary of the ANUGA in Cologne the trade visitors of the AUSTRIA JUICE booth were spoiled with cocktail creations and were advised by the team on tailor-made beverage concepts. Customers and business partners were also the focus on Monday evening, where the stand party with musical entertainment took place. The management consultancy BMB Germany once again carried out a mystery shopping at the AUSTRIA JUICE booth. Thereby visitors evaluate the trade fair appearance of several exhibitors in terms of stand design and team communication. In this way, the perception of the trade fair presence is shown from a customer perspective. The result was very positive again this year! AUSTRIA JUICE was the winner with 94% and was able to convince with the stand concept and the team evaluation, compared with competitors like ADM Wild, Döhler and SVZ.


At BRAU Beviale in Nuremberg, AUSTRIA JUICE offered a comprehensive product portfolio, consisting of innovative near waters, refreshing organic fruit drinks, trendy tea drinks and high-quality cider and fruit wine cocktails. Innovative concepts such as Organic Cola and Organic Tonic, carbonated drinks in organic quality as well as still drinks were also offered for tasting at the trade fair stand.

In Dubai AUSTRIA JUICE presented at Gulfood a selected portfolio of flavours and beverages, which took the current market trends „Value of the Simple“ and „Stay in Balance“ into account.

In November AUSTRIA JUICE presented the multifaceted world of fruit wines and ciders at the Get.In.-Congress at the Marriott Hotel Frankfurt. At the congress for decision-makers from breweries, food retailers and beverage retailers, AUSTRIA JUICE presented alcoholic product concepts, which are up to all requirements.


The third Global Cider Forum took place in Frankfurt in November. AUSTRIA JUICE staged trendy cider drinks such as the Mango Jalapeno Cider and selected flavours.

At Food Ingredients Europe in Paris in December, AUSTRIA JUICE presented a selected portfolio of innovative flavouring concepts consisting of near waters, trendy energy drinks or protein drinks.as well as professional business-to-business solutions for a wide variety of applications in the beverage sector.

Julia WurzerAuthor

Marketing Manager

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